How to Boost Your Holiday Sales

HOW TO BOOST YOUR HOLIDAY SALES

From employee training to the customer checkout, there are many ways to increase your sales during the holiday shopping season. We are going to go over a few tips to help you generate strategies and tactics to support an increase in sales this holiday season.

First things first, your employees are your most important tool. Most employees have already been through training of some sort. Make sure employees are trained on the basis of demonstrations, add-ons and upselling, customer service and product knowledge. Demonstrations can have a huge impact on a customer's buying habits. If the demonstration is done correctly, the customer is more likely to make a purchase. Add-ons and up-sales are essential during the holiday season. Offering an incentive for your employees to have the most add-ons or up-sales within a certain time frame brings about competition that ends in your favor.

Of course customer service should be a top priority, not only during the holiday season, but all year long. Your employees need to be excited about coming to work each day because they love their work environment and the products and services they sell. Knowledge about your products and services and bringing that excitement to your customer, allows the employees to generate more sales at the end of the day.

The appearance of your location should differentiate you from the others in your area. Use a color scheme or signage to make your store stand out from the rest. Choose a color scheme that is noticeable, distinctive and relates to your product or service in some way. Get rid of any handwritten signs (shocking I know). Be proud of any signage you use and make sure it is professionally designed and printed. Lastly, make sure your store is arranged for the customers. People like to buy from stores that are easy to shop. Make sure your store is "shopable". Meaning signage is clear and concise and merchandise is well displayed and easily accessible.

Make sure you collect data from your customers. Not only are you capturing data about who your customers are, but this will help with future emails or direct mail promotions. For the holiday season, focus on your most-likely buyers. By gauging their habits you will be able to direct your marketing efforts in the most efficient and effective way.

Best of luck this holiday season! For more information or if there is anything that we can help with, just give us a ring!