Email Marketing and Social Networking in 2011

Email Marketing and Social Networking in 2011

In today's economy, it is all about networking and connecting with others. How do email marketing and social media help businesses? Well, it's simple. Networking. Put yourself in the shoes of your consumers. What do they do in the mornings before their day really gets going? Log into Facebook and check their emails. Using these tools to gain the attention of your consumer is vital in today's world of technology.


Email marketing, to most, may seem to be too invasive, but in reality, it's the very essence of putting yourself in fron of new and existing consumers. To make an email marketing program work, you have to involve the consumer. Get them excited about reading the next issue and keep them interactive in the program. If you currently have an email marketing program that is successful, don't be smug. There are always way to increase your following. Consumers can get tired of the same old campaigns and promotions. Get the results—who is engaging, following, and opting out—and find ways to target those specific consumers better. Don't assume these results are the big picture. Your weakest point may not be what you think.


Social networking is something businesses of all sizes are getting into. Merging social networking with your email marketing program is also essential. It creates a complete view of what your consumers are looking for. Email marketing programs are vital to gain and keep the attention of consumers in 2011. With the majority of your consumers owning a smartphone, you can gain attention of your target wherever they are. Results from these programs allow you to take a closer look into your target market and how to continue to satisfy their needs and wants. These programs give you the opportunity to have fun and get creative.