Four Great Steps to Creating An Effective Sales Promotion

FOUR GREAT STEPS TO CREATING AN EFFECTIVE SALES PROMOTION

How does a Sales Promotion differ from General Advertising? Sales Promotions entice your potential or existing customer to purchase your product and/or service immediately, whereas advertising is used to affect your customers' long-term buying behavior.

So, how do you come up with an effective sales promotion? First, determine the overall goals of your sales promotion. What do you hope to achieve? Some examples of goals that companies usually look to accomplish are an immediate increase in sales, new customers to purchase from you, gather information from new and existing customers and/or developing leads.

Once you have determined the goals for your sales promotion, you can now develop a selling strategy. Start by identifying your target customers. Where are they geographically? What can you offer them that will entice them to buy from you? Once you have gathered this information, you can then develop the best method to achieve those initial goals.

Finally, you can now establish the offer, the message and the timeliness of your promotion. A number of companies use similar strategies and offers as one another to attract customers, so Be Creative, Be Bold and Be Different!