Take the Jekyll and Hyde Test

TAKE THE JEKYLL AND HYDE TEST

I know there are businesses out there that have a fear of working with an advertising agency. They relate the entire advertising agency industry to a schizophrenic mess. A perfect analogy is Robert Louis Stevenson's Dr. Jekyll and Mr. Hyde. As you may recall, Dr. Jekyll appeared to be a reasonable, intelligent figure, and his alter ego desired a lustful, evil life causing him to drink a personality-altering potion. Which advertising agency personality are you working with? Let's Have Some Fun.

Compare the two personalities as if they were Advertising Agencies

Dr. Jekyll

Dr. Jekyll Marketing - a well-educated and experienced firm that is not afraid to take risks. Within the group, a culture built on passion for research does exist. This passion drives the entire company to utilize every resource at its disposal to accomplish the desired goals. What a positive example for the type of company to handle your marketing efforts. The extensive research and planning performed would allow the agency to get to the very essence of human behavior in order to be successful. (Understanding their market.) After tedious testing, they will develop a big idea for their clients to attract attention and deliver a measurable response. Knowledge of the subject gives Jekyll Marketing an advantage in analyzing human behavior in order to predict and accomplish a desired outcome. Consider how this agency creates a brand. Everyone knows exactly who and what Jekyll represents and what the value proposition delivers. Basically the company knows the product, knows the audience, what the results need to be and how to get there.

Now Check Out Mr. Hyde & Co.:

Mr. Hyde

After the creation of Dr. Jekyll's potion (or New Product Launch), Hyde & Co.'s personality becomes self-indulgent and ego maniacal. I'm sure you've met the type. They pursue instant gratification, never considering the results. Doesn't this lack of concern for decisions made, based on an individual's own likes and dislikes, remind you of some advertising people? Mr. Hyde & Co. gives little consideration for results, as well as little to no strategy to get there. Perhaps a quick drink was instant gratification for a complicated issue. Check Out Mad Men. It can be construed as careless and sloppy, not to mention the times this group remains incommunicado and nowhere to be found. Hmmm, customer service. The end result is usually disastrous.

In order to avoid these pitfalls, pick the right agency. Forget Jekyll and Hyde and consider reading Robert Louis Stevenson's The Master of Ballantrae instead.

Check out Dr. Jekyll and Mr. Hyde Transformation 1932

Don't drink the potion. Call Lippi & Co. at 704.995.9966.